Whole Earth Festival was born when an art class taught by Jose Arguelles had an “Art Happening” on the University of California, Davis campus in 1969. The students used art to involve visitors in the ultimate goal of learning about activism, wellness, and the environment. Whole Earth Festival aims to ignite passion, propel creativity, and leave visitors with inspiration.

Following the United Nations declaration of “Earth Day” in 1970, the third “Art Happening” in 1971 was renamed “Whole Earth.” Later, Whole Earth Festival was sponsored by the Associated Student’s Experimental College, and has since become a self-sustaining unit. The Whole Earth Festival has evolved over four decades into what can be seen every Mother’s Day weekend on the U.C. Davis campus.